from andres's dictionary of filipino culture and values:
"Sosyal. This term has the derogatory connotation of being a social climber. When one belongs to the more affluent class of society and manifests it by following the latest fashion trend, being seen at places where the "beautiful" people are seen, being a member of exclusive clubs, etc, he or she is considered "sosyal." This negative value is also followed by those who wish to be identified with the rich and are called the "trying hard." In the 70's, the term used for the "sosyals" was "burgis."
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