With more than 1200 locations in the Philippines, Jollibee is Pinoy fast food. The restaurant chain also beats McDonald's in the Philippines, making almost double the revenue of the American giant "McDo."
In the Philippines, most of Jollibee's meals are priced between P19 and P30. The exchange rate as of Sept. 7, 2006 is 50 pesos to 1 dollar. According to my calculations, a meal at Jollibee would cost you around 50 cents... in the Philippines, that is.
Just what makes Jollibee so good? The well dressed and happy bee mascot, I think.
Edit: ...and below (taken in June 2005 at a Consulate Independence Day event) is said mascot. -- R
But most likely, it's the fact that Jollibee caters to the Pinoy palate. Offering sweeter spaghetti, Filipino-style Yum burgers, Palabok Fiestas, rice meals, crunchy ChickenJoys, and tropically flavored desserts, it's no wonder that Jollibee wins. When was the last time your McDonald's carried Langka pies?
My only objection is... the height requirement. I went to the Philippines in 2003 and they had all these flyers up to be a Jollibee worker. Apparently, to join the team you have to be around 5'3.
I guess I'm not Jollibee material.
Anyway, embedded below are some Jollibee commercials to entertain you. Some big-name Filipino artists are included in Jollibee's campaign, including MYMP (Make Your Momma Proud), Sarah Geronimo, and Sam Milby.
With MYMP.
With Sarah Geronimo, my favorite, and Sam Milby- that Fil-Am who's the crush of the country right now even though he can't speak Tagalog.
Sarah Geronimo again! <3>
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